How to Create a Design Brief for Clients

by: chris pow

So, you want to create a design brief for your clients? Great! This is your chance to let your creative juices flow while still maintaining a professional tone. A design brief is essentially a document that outlines the parameters of a design project, such as the client's goals, target audience, budget, and deadlines. But who said creating a design brief has to be boring? Here are some tips on how to make it fun:

Start with a catchy headline Think of a catchy headline that will grab your client's attention and make them excited about the project. Use puns, alliteration, or humor to make it memorable.
Use visuals Visuals are a great way to spice up a design brief. Use images, infographics, or sketches to illustrate your ideas and make the document more engaging.
Keep it concise Nobody likes to read a long, boring document. Keep your design brief concise and to the point. Use bullet points and short sentences to make it easy to read.
Use a conversational tone You don't have to be formal all the time. Use a conversational tone to make the design brief more approachable. Write as if you're having a chat with your client over a cup of coffee.
Be creative with formatting Don't be afraid to experiment with formatting. Use different font styles and sizes, colors, and layouts to make the design brief more visually appealing. Just make sure it's still readable and easy to follow.
Ask questions Instead of just stating the client's goals, ask questions to get them to think deeper about their project. This can help you understand their needs better and come up with more effective solutions.
Include a mood board A mood board is a collage of images, colors, and textures that represent the style and feel of the project. Including a mood board in the design brief can help you and the client get on the same page and avoid misunderstandings.
Use humor Humor can be a great way to make the design brief more memorable. Just make sure it's appropriate and doesn't detract from the professionalism of the document.
End with a call to action End the design brief with a call to action that encourages the client to take the next steps. This could be scheduling a meeting, signing a contract, or providing feedback on the brief.

Creating a design brief doesn't have to be a dry, boring task. With these tips, you can make it fun, engaging, and memorable. Just remember to stay professional and focused on the client's needs. Happy designing!